Africa is a place of joy and high spirits. Africa is therefore a place one likes to be, at least emotionally. Africa is a continent of vast potentials and a number of shortcomings. There is need for:
- DIVERSIFICATION OF THE AFRICAN ECONOMIES
- ACKNOWLEDGEMENT OF AFRICAN DIVERSITY AND NEED FOR COLLABORATION
- DEVELOPMENT OF THE AGRICULTURE VALUE CHAIN
- RECOGNISING EMERGING AFRICAN MIDDLE CLASS
- JOB CREATION SCHEMES
- FOR SUPPORTING POLITICAL FRAMEWORK
- CAPITALISING ON THE ICT OPPORTUNITIES
- STABLE ENERGY SUPPLY
- A STRONG FINANCIAL INDUSTRY
- DEVELOPING AFRICAN MANUFACTURING
- A POWERFUL BACKBONE INFRASTRUCTURE
EMCON Services is not only emotionally, but also physically engaged with different onsite projects dealing with the potentials and shortfalls of the respective regions. It is essential to keep in mind that doing business in Africa is a difference to doing business, e.g. in Europe. The metrics of profits being a variable of revenues and costs may be the same, however the surrounding success factors are others. This is mainly due to the fact that the majority of African business is being realized in an informal business environment.
A major misunderstanding in the international business community is that having done business in Nigeria makes you automatically eligible for doing business e.g. in Ghana. Even though both are regional neighbours you have different cultures, different levels of progress, different economical settings. Making business work therefore depends on the underlying network one is able to tap into in the informal network structures. EMCON Services prides itself by making businesses happen, mature and perform, be it for industry players in Nigeria, entrepreneurs in Ghana or investors in Tanzania.
EMCON Services leads its clients interested in the African marketplace through three preparatory stages before entering the business engineering stage:
- Stage 1: Understand the environment (this may be done by workshops, seminars or other)
- Stage 2: Encounter the opportunities (this may be done by conferences, onsite study tours or other)
- Stage 3: Go/No Go/Wait Decision (this is the evaluation result to be discussed based on the stage 1 and 2 outcomes)